Today Facebook is one of the largest
social medias across the world. nearly 1.3 billion users are using facebook
today among which up to 64% users are logging in daily based. So today in this
situation ignore facebook will not be a good decision for the marketers rather
it is a foolish today. We can bet our ideal market using Facebook nearly
every day. And the great option here is you can reach to the users which you
have targeted and looking for.
What is The Type of Facebook
Marketing
- Facebook has three tools to market. Pages Groups and Ads. Sometimes it appears more difficult to the marketers to select the best and suitable option from these three. And some even know how the different tools works. Here i am discussing the three tools to give a primary view about the facebook marketing tools.
Pages
Facebook
pages are as like as profiles, but for businesses, organizations, or public
figures. Users can usually “Like” a page, which means they would automatically
receive updates from your page in their news feed. Users also can have the
option to “Like” a page without following it.
While
profiles require a mutual relationship between peoples/friends, page can be
liked by anyone, without the requirement for the page creator to accept. They
also don’t have the restriction on the number of friends they can have as their
wish (in profiles, which are limited to 5,000 friends only).
Market
with pages of Facebook:
Profile
Photo and the Cover Image"are the most effective and strong way to promote
your brand and product. These profile picture ca be your company logo and the
cover image can be a image that highlight your company product feature or a
targeted sector
Then
the "About" section is a strong way to market. It is just placed
under the profile image of your page.This can be your chance to tell anyone who
come to your page what your business does. Make sure you put original
information here, to tell people what you’re company does, why your company
different, and other interesting details. So you can take the time to write it
specifically for your Facebook visitors. then the different tabs will also help
you to promote such as "Photos" "likes" "Albums"
So, make sure what you are posting
is useful to your audience. Don’t post endless updates about one thing, and
don’t post too many update, in the news feeds of your fans.
Here are some ideas given for the
kinds of things you might want to post to your timeline.
- Links to articles related to your company or your products
- Links to your blog posts site
- Special Coupon Codes for fans to save on your products
- New and renewed product announcements
Ads
Facebook
is offering a fantastic specific advertising platform. You can create ads at
specific geographic areas, religion, ages, education levels, and the types
of devices used for browsing facebook. It also lets users close ads they do not
like and Like a page.
There
are a number of ad you can choose from. You can create ads that directly to
your Facebook page, or a site not on Facebook. You can create ads for promoting
a Facebook event to complete with an RSVP link. Can also create ads for mobile
app installs and app.
Groups
Facebook
groups are similar to discussion on forums, but it has some additional features
that pages and profiles have. You can create groups related to your
product and can offer as a way to reach out to potential consumers.
Facebook can be just a strong,
flexible and powerful marketing tool. it is not a matter what type of company
you run, Facebook has enough different marketing options by which you can be
tailored for your marketing efforts to fit your product, your budget and your
time constraints.
